MyMarky directs to a Facebook tracking pixel that enables businesses to track website visitors' actions and behavior on their site. The pixel allows businesses to gain insights into their audience's online activities, such as page views, clicks, and other engagements. By analyzing this data, businesses can optimize their marketing strategies and target specific audiences more effectively. The pixel also facilitates retargeting campaigns, where businesses can show ads to users who have visited their website before, increasing the chances of conversion. Additionally, the pixel provides valuable information about the effectiveness of advertising campaigns and helps businesses make data-driven decisions to improve their online presence. Overall, the Facebook tracking pixel is a powerful tool that helps businesses understand their audience's behavior, improve their marketing efforts, and ultimately drive more conversions.